Lately, the best part of my day has been figuring out the cool new things I can do in Google Sheets -- which, yes, definitely means I need to get out more, but also means I can share my favorite formulas with you.
When you block someone on Facebook, they won't be able to see anything you post on your profile, tag you in any form of content, invite you to any events or groups, message you, or add you as a friend.
The business card isn't dead yet. As long as there are parties, industry events, and networking opportunities, there will be business cards. And it's important that yours isn't thrown to the bottom of the pile because of a lackluster design.
With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. Overcoming your new role’s learning curve and the desire to make a lasting impression on your employer can put a lot of pressure on you. What if you can’t adapt in time?
Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as Facebook, LinkedIn and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we've built. No matter how great the content of your webinar is, though, […]
Many marketers use Microsoft Excel every day, whether it's to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn't it be great if there were […]
I once made a really big hiring mistake. After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worse. I discussed it with my supervisor, we agreed that it was in everyone's best interests not to move forward with the internship.
Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people -- choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something. […]
There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it's easy to feel jaded about social media in particular.
No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to h […]
Choosing any color scheme -- whether for graphics, websites, brands, etc. -- is a challenge in and of itself. That choice of colors sets the mood for anything and everything you create. When it comes to data visualization, color is especially important. The color scheme sets the tone of the imagery and each color serves to represent a unique piece of informa […]
If you're a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you're at the forefront of it all. Social media is constantly evolving.